To bring down the healthcare budget of every citizen of India through providing Quality generic Medicines at Affordable Prices.

Mission:

• Create awareness among public regarding generic medicines.
• Create demand for generic medicines through medical practioners.
• Create awareness through education and awareness program that high price need not be synonymous with high quality.
• Provide all the commonly used generic medicines covering all the therapeutic groups.
• Provide all the related health care products too under the scheme.